With online shopping explosively increasing year after year, it is important for the market to rapidly adapt. Retailers all around the world are picking up the pace and catering to an increasingly critical online audience. Why should I buy diamonds online in today’s digitalised market? What are the benefits of an online investment?
Online shopping has become indispensable in today’s market, to say the least. Studies conducted in 2017 showed about 81% of shoppers research their purchase online, regardless of whether they intend to actually buy online. About 66% of those searches were done using a desktop or laptop. Although 2017 showed only 15% of research being conducted on mobile phones, mobile searches continue to exponentially grow each year. Globally, the UK has the highest e-commerce sales with 15,6% of all the nation’s purchases done completely online. That marks a 3.6% increase in online purchases over the past 3 years.
Next in place are China with 13.8%, Norway with 11.5%, Finland with 10.8% and South Korea with 10.5%. Larger purchases, as well, are often researched and even completed digitally. For instance, many modern consumers opt to buy diamonds online, as well as other luxury goods.
Today’s most active online consumers are millennials, an entire and expansive generation of digital natives. They bring with them different values and a completely new way of consuming. Firstly, they value quality and sustainability over all else. Millennials are only willing to invest in goods and services that add plenty of value to their lives, everything else they share with others to avoid having to own it themselves. For instance, to buy diamonds online is to invest in the future with a highly qualitative product for a beneficial price. To buy a television, however, is unnecessary.
Secondly, consumers are growing increasingly social in their shopping behaviour, which is strongly mirrored in their emphasis on consulting social media and peer reviews before buying. It aids in the widespread need of being more easily and more thoroughly informed about every purchase made. As a result, consumers expect transparency and honesty from the retailer with which they intend to engage.
An online investment offers both easy research beforehand and the opportunity to get to know several investment offices before you have to make a choice. This allows you to build rapport with retailers before finalising your decision, for instance through e-mail and chat options. It also makes researching peer assessments and social media far easier, since most reliable retailers will provide the links to the platforms they use, such as Trustpilot, on their website.
The most important benefit, however, is how easily online retailers can cut unnecessary costs and as a result offer the same quality products at a lower price. For instance, when you buy diamonds online, you will be able to invest in the same quality gem for a far lower price and a higher ROI than if you were to purchase them in a brick and mortar store.
Where can I buy diamonds online? Why would I choose BNT Diamonds for my online investment? Contact our diamond investment experts for insights into the diamond market and professional advice.
