Investing in diamonds popular with millennials?

20 Jul 21

What do millennials expect from their investment?
How does investing in diamonds fulfil their need?
Which diamond is the best option as an investment for a millennial?
Where do millennials buy investment diamonds?

Millennials are the new generation of investors. Also, people who were born between 1982 and 1997 are focused on the future. That’s why millennials think investing in diamonds is a smart move. This is also shown in a study with 1000 millennial women. We would like to list the results and answer the investment needs of millennials.

What do millennials expect from their investment?

80% of the surveyed millennial women confirm in a study of Kelton Research, that they see diamond-jewellery as the perfect long-term investment. 84% of the millennials with a higher income also confirm that they prefer investing in a more expensive item over spending it on multiple cheaper items. At the evaluation of luxury products, they search for authentic and unique items. No mass production, but products with meaning and value.

How does investing in diamonds fulfil their need?

Diamonds are a long-term investment with a sustainable capacity for value increase. Diamonds have already proven that they are crisis-resistant. And of course, they are very rare and special. The mines are getting depleted and it could take decades before other mines are operational. The falling supply and rising demand make the investment in diamonds a unique investment opportunity. There’s no mass production, but there’s authenticity. The fact that diamonds can be set into a jewel, gives them more meaning and emotional value. A trump that only few investment options have and one that is very important to millennials.

Which diamond is the best option as an investment for a millennial?

Although millennials get triggered by unique objects, when investing you must keep an eye on the merchantability. The most unique diamonds, like the Lesedi la Rona, are sold for record prizes at auction houses, but this is only for the niche of investors. The right diamond is a sellable diamond! Savings books won’t give you enough security anymore. That’s why millennials change their focus to diamonds. Smart move!

Where do millennials buy investment diamonds?

Who starts with investing in diamonds, needs to be able to buy them in trust. It’s best for millennials to get some guidance from a transparent partner. This is also possible through the modern channels the millennials grew up with. Investments as well as investors find their way to online applications. Safe shopping, secure paying methods and secured shipments give the investor trust to buy online. In a few clicks the quotation for your dream investment diamond has been requested.

Want to know more about investing in diamonds and different investment options? Contact the experts of BNT Diamonds.

About Fabienne Rauw

BNT Diamonds Antwerp

Fabienne, manager of the German market is able to guide every client with finding the right jewel. She takes care of most of the German orders, but also takes other task on her plate. Thanks to her six years of experience at BNT Diamonds she acquainted well with the product and the marketing around it. Her degree in PR ensures that BNT Diamonds is well presented across all media channels. For anyone looking into a new investment opportunity, Fabienne is the perfect guide in this process. No question will be left unanswered, and she will help you every step of the way.

With this article, BNT Diamonds strives to inform you thoroughly about investing in diamonds. No investment can be guaranteed to be without risk or fully according to your expectations. That is why we recommend to research the risks and aspects of investing in diamond properly to ensure that you make the right choice for your portfolio.